sorry if they're a bit wonky, i had to scan them in. but i presume you'll be putting them into photoshop so shouldn't matter too much.

mily

references: lucy x

lucy xx

lucys xxx

Heres my trend...

I've put them all on to just 3 pages to make it easier to upload!

Kirsty x

here is the contents x

Critical Path

Kirsty x

major crisis spelling mistake on the printed page no idea if anyone could print it before its stitched in HELPPP x

FOR TRACING PAPER

To be printed on tracing paper just as they are then mounted onto paper with no imagery simple

One short one slim

luc x

MY TREND STUFF.

NOT IN ORDER BUT THESE WILL BE THE SECTIONS FOR MY TREND. ON DIFF PAPERS, SOME ON TRACING PAPER OVERLAPPING IMAGES ETC.

JO.

Names: ideas

jack tailored
suited and booted
new tailoring
tailored mix
tailored cocktail
passion for suiting
flex suiting
movable tailoring
regenrate
out of the office

???? any ideas lucy xxx

Macro: As we start to see light at the end of the tunnel towards the economic downturn more jobs are coming into reach for the young men in the world. The need of suiting will increase and what better way of introducing these un-tailored men to a new world of tailoring that can be worn from office to party with ease in the most comfortable fashions and most refreshing colours.
Micro: Synthetics such as viscose and silk will be incorporated into the suiting creating stretch and fluidity rather than added weight for suiting that looks and appears lighter yet still has the ideal amount of structure.
Key influences: The main muse for this collection is Cole Mohr a young American model who gives a new fresh lease of life to tailoring. Cole Mohr has become one of today’s top models. He’s been the face of Alexander Wang, H&M, Marc Jacobs and Thomas Burberry, while magazines like V Man and Dansk have been queuing up to get his face on their cover pages. He wears suiting in a way that young men aspire to be wearing them like an out of work and into the hottest bars sort of look.
Trend: The future for menswear tailoring is Movement for 2011 and onwards, This allows the male form to move freely in a fashion structured fitting suit. Name: To refresh the world of tailoring with passion. The new tailoring turns serious clothing into ones of ease and enjoyment. The new tailoring gives citywear a chic sophisticated boost of stretch, lightness and comfort. Name: will give tailoring a new edge with the added stretch giving a new skin to suiting. If you are’ going to do tailoring, firstly, erase the idea that they are only office/occasion attire, and have to be restricting in its movement, but in fact embrace that ideal that they should now be the staple and core of a mans wardrobe. Make use of soft, light weight fabrics and fuse them with a classic tailored silhouette or alternatively go for a more contemporary aesthetic by mixing styles. The new tailoring will have dynamic fluidity through both silhouettes and fabric construction, synthetics and stretch add density yet without adding weight giving it a new degree of structure. "The moment calls for timeless rather than seasonal fashion."
Colour: The colours of this trend will be fresh and subtle not block colours. From natural hues to crisp greys this trend will give any man a spring into his step and his wardrobe. The colours will be easily worn and will compliment array of skin tones.
Texture: The texture of this new tailoring will be light yet structured using base materials such as cottons, silks and linen perfect for the months through spring summer.
Relevant to Topman Design: This trend could be incorporated into the Spring/Summer 11 Topman Design collection with using some of the details put forward.
· The muted colour palette could be used in their collection.
· The flexible stretch technique in the tailoring could be used to give comfort and movement.
· The lightweight cottons could be repeated into their collection.
· Small details could be created within the tailoring to give an expensive view on the collection.

heres mine guys still thinking of names x

mily

still need a name!

As Spring/Summer 2011 approaches a sense of optimism follows. Enlightening and uplifting patterns, prints and hues are expected for next year with a more organic and natural feel, which softens masculine tailoring. Strong influences from India and the Middle East are brought in with an energetic surge creating a bridge between the luxurious and the playful. Continuing the current themes of escapism and tribal and safari influences and travelling east for a richer, brighter 2011.

Autumn/Winter 2010/11 struggles through the economic downturn with bluey sea greys and dusty greens so spring summer gives an uplifting turn around with an exotic and experimental palette. Hues with cultural attitude are brought in from punchy corals to midnight blues, artificial meets organic for a fusion of the striking palette. Skins tones of beiges and browns remain to be strong masculine base hues and tones, brought alive by the opposite end of the spectrum.

A casual approach will be taken for spring summer 2011, with relaxed tailoring much like that of s/s’10’s Richard Chai and White Line. A soft, elegant silhouette will be formed with the use of lighter fabrics of knits and rustic cottons allow multi layering for ample movement and comfort. Dreaming of the Indonesian beaches, details of washed out wood for buttons and haversack buckles are the finer points of this trend. Back to basics and back to nature will be a theme for the detailing and components of the trend. These details follow onto the accessory range too, with the oversized man bag continuing to be a major feature for men’s wardrobes.

Key influences for this trend thus far has been Etro with an extrovert and bold colour palette and collections bustling with patterns and prints. Matthew Williamson too explores the vibrancy of a menswear collection taking influences from women’s ethnic prints and patterns.

An eclectic mixture of sizzling graphical patterns will compliment the refined discretion of the silhouette creating an energized yet sophisticated look for the 2011 man. Strong graphical prints that have been seen in 2010 from designers such as Poltock and Walsh, Versace and Gucci will be given some rich, cultural heritage to give a more authentic and opulent feel with a surge of energy.

Pirates of the Caribbean: On Stranger Tides(2011) will reinforce the urge for destination and exploration whilst eastern styles of Slumdog Millionaire(2008) will be reminiscent and influential.

Practicality is an essential aspect of this trend. Following on from strong military trends which have been a prominent 2010 look, detailing in pockets and linings will be provided to suit the modern day man. Traveler with an urbanite contemporary lifestyle is the tone of the look.

JO:TREND

Life’s a Breeze: The New Nautical.

Set to be emerging in Spring Summer 2011, this fresh new trend will be sailing far away from obvious nautical prints and patterns, and focusing more on the sophisticated and unique cut of garments. With the economic environment regaining stability, Life’s a Breeze represents a moment in time when gentlemen will splash out on their wants rather than just needs, as we encourage them to take a well earned break from their day to day life.

For the man with a keen attention to detail, inspiration is derived from the 1940’s Swing Era, where the accessories really made the man. Clothes will be full-cut again, with double-breasted, longer jackets and wider trousers. Hand-painted silk ties will be the must have accessory, ranging from elegant to exotic to express individuality. The low-crotched 1940’s Zoot Suit trousers with a narrow ankle will inform high-waisted, baggy trouser cuts, for a casual, comfortable approach to suiting as well as fitting with an active lifestyle. Subtle references to the Zoot Suit have started to appear already in 3.1 Phillip Lim’s and Comme De Garcon’s Spring/Summer ’10 catwalk shows, and is an aspect that will be developed further for Spring/Summer 2011. A feature that will be incorporated and stitched into such trousers would be a hidden clasp belt, which will take over from the removable belt, showing extra attention to detail for ease and comfort. Another distinctive cut to look out for will be the Bell sleeve, which will feature heavily on lightweight casual jackets, portraying a fun, optimistic approach towards the improved future economic climate, as well as encouraging confidence in men to be more experimental with cuts.

In terms of fabrics, Life’s a Breeze rebels from the ordinary with an air of confidence, with durable cottons dominating, layered with silks and linens for a defiant look. Chino cloth will be used for structural elements of garment design, whilst Camdeboo mohair will be used within blazers and jackets to allow the wearer to keep cool whilst ensuring form-fitting comfort. Layering of such lightweight fabrics will create a confident, casual, comfortable look to last throughout the Spring/Summer 2011 season. Attention to detail within the garment designs will appeal to those who are heavily interested in hidden extras, including double collars, double pockets and contrasting colours on the inside of these. Pockets will also develop to be larger and squarer in shape for a functional, utilitarian approach. The increasing use of technological communication and its continuous development means more space will be required to carry future innovative devices such as Apple Ipads.This will also be seen in the development of the ever-growing man bag, which will become increasingly oversized, but will contain precise pockets to cater for this voyaging gent’s every need; his books and notepads, his souvenirs, and in particular his gadgets.

A coastal beach hut colour palette incorporated with faded natural hues will embody an intellectual but adventurous take on life after the recession. The misty softness of washed out blues combined with colour contrasting accents will portray a masculine take on pastels for a confident, authoritative look. Matte will be teamed with sheen as blues, beiges, greys and metallic silvers are combined.

Style icons for this particular trend would include a young Bob Dylan during the early 1960’s. His overall look, combining high waisted structured trousers with layered casual tees and shirts, and adding accessories including wide rimmed hats and sunglasses provide a look full of confident attitude, yet intellectual and thoughtful. Also, with reference to film, the styling within The Talented Mr Ripley (1999) represents the confident attention to detail that this trend follows.

GOT A LOT OF PICS/COLOUR PALETTE TO ADD IN BUT TAKING TO LONG TO LOAD ON HERE.

NEED TO ADD ABOUT HOW TOPMAN DESIGN COULD BE INFLUENCED.

NOW GOING TO WORK. MESSAGE ME WITH ANY SUGGESTIONS AND WILL READ WHEN GET BACK. :)

JO.

IDEAS

Heres a few layout ideas that I thought were quite cool?

I thought maybe we could have one similar to these..an a5 card that has the trend written on with the name (e.g. lifes a breeze), a picture, a colour palette and maybe fabric samples or patterns?

And then another a5 card for the macro/ micro trends.

And then another a5 card for how it would relate to topman design?

So 3 in total which could all slot in to the envelopes.

This might be quicker and easier than us trying to make moodboards and stuff?

Let me know what you think.

Kirsty x

TITLE.

LIKE THIS FONT FOR MY TREND TITLE:

WHAT DOES ANYONE THINK?

THE PERSON BELOW ME, WHO ARE YOUU? I LIKE THE BOTTOM FONT OF YOURS :)

JO.

Hey,

I quite like these two so far for my trend name...but im still looking and researching. x

KIRSTY! x

Heres the web pages!! x

lucy x

Heres the new statistics page! Hope its okay x

hope this is ok lucy x

NEW statistics

NET FOR BAG

POSTER

WALL.

ANOTHER SLIDE FOR THE WALL IDEA.
JO.

TO DO...

There is still quite a bit of the powerpoint that need editing and more to be added.

1. Your slide on the brandzine...the font needs to be changed to make it consistent with the rest of the presentation. also, is that the front of the magazine/website? i think it needs to be made more clear of whether there is a website or just the brandzine?..places to turn the page/page numbers ect. just more visual detail of what it will actually look like on the consumers computer.
   
2. On your statistics slide, the font needs to be changed. make sure it's 'go long' or 'lane narrow'
   
3. When you talk about your promotion (the projection) are you putting another slide with that?
   
4. Do you have a slide to go with your competitors at brand level?

im kind of worried that you might not have enough slides to tick off all the points of your brief

Thaaaaanks guys

mily

NEW LOGO

MOODBOARD FASH DESIGN WORK.

MOODBOARD. JO.

QR CODE SLIDE.

THE PICTURE OF THE STICKER WILL HAVE A LINK ON IT TO THIS VIDEO. CAN PLAY THE FIRST 40SECS OF IT WHILST TALKING OVER THE TOP TO DESCRIBE THE IDEA.

JO.

Hey,

I've redone our statistic/research one so they look similar! Its a little spcious compared to yours but i thought we could animate them to pop up one by one?

Kirsty x

slide for statistics and research

again, let me know if anyone has any suggestions for improvements

mily

SLIDES.

JO.