MILY, JO, KIRSTY, LUCINDA: TOPMAN DESIGN.

Macro: As we start to see light at the end of the tunnel towards the economic downturn more jobs are coming into reach for the young men in the world. The need of suiting will increase and what better way of introducing these un-tailored men to a new world of tailoring that can be worn from office to party with ease in the most comfortable fashions and most refreshing colours.
Micro: Synthetics such as viscose and silk will be incorporated into the suiting creating stretch and fluidity rather than added weight for suiting that looks and appears lighter yet still has the ideal amount of structure.
Key influences: The main muse for this collection is Cole Mohr a young American model who gives a new fresh lease of life to tailoring. Cole Mohr has become one of today’s top models. He’s been the face of Alexander Wang, H&M, Marc Jacobs and Thomas Burberry, while magazines like V Man and Dansk have been queuing up to get his face on their cover pages. He wears suiting in a way that young men aspire to be wearing them like an out of work and into the hottest bars sort of look.
Trend: The future for menswear tailoring is Movement for 2011 and onwards, This allows the male form to move freely in a fashion structured fitting suit. Name: To refresh the world of tailoring with passion. The new tailoring turns serious clothing into ones of ease and enjoyment. The new tailoring gives citywear a chic sophisticated boost of stretch, lightness and comfort. Name: will give tailoring a new edge with the added stretch giving a new skin to suiting. If you are’ going to do tailoring, firstly, erase the idea that they are only office/occasion attire, and have to be restricting in its movement, but in fact embrace that ideal that they should now be the staple and core of a mans wardrobe. Make use of soft, light weight fabrics and fuse them with a classic tailored silhouette or alternatively go for a more contemporary aesthetic by mixing styles. The new tailoring will have dynamic fluidity through both silhouettes and fabric construction, synthetics and stretch add density yet without adding weight giving it a new degree of structure. "The moment calls for timeless rather than seasonal fashion."
Colour: The colours of this trend will be fresh and subtle not block colours. From natural hues to crisp greys this trend will give any man a spring into his step and his wardrobe. The colours will be easily worn and will compliment array of skin tones.
Texture: The texture of this new tailoring will be light yet structured using base materials such as cottons, silks and linen perfect for the months through spring summer.
Relevant to Topman Design: This trend could be incorporated into the Spring/Summer 11 Topman Design collection with using some of the details put forward.
· The muted colour palette could be used in their collection.
· The flexible stretch technique in the tailoring could be used to give comfort and movement.
· The lightweight cottons could be repeated into their collection.
· Small details could be created within the tailoring to give an expensive view on the collection.

heres mine guys still thinking of names x