SO.

AN IDEA.

A FOLD OUT STICKER, PLACED IN BARS/ COOL PLACES/ OXFORD STREET. CAN BE PEELED OFF EASILY AND TAKEN HOME/ PHOTOGRAPHED TO USE ON THEIR MOBILES ETC.

ON THE OUTSIDE FOLD, A QR CODE IS THERE WHICH WILL LINK TO THE BLOG/BRANDZINE.

ON THE INSIDE OF THE FOLD, AN AUGMENTED REALITY CODE WHICH WHEN PUT UP TO A WEB CAM WILL HAVE A VIDEO OF THE COLLECTION/ INTERVIEW WITH DESIGNER/ LIFESTYLE VIDEO WHICH (A KIND OF FEEL LIKE THE SEPTEMBER ISSUE) TO FURTHER COMMUNICATE WITH THE CONSUMER.

THIS WILL BE A INNOVATIVE WAY OF ATTRACTING NEW CONSUMERS/ W.O.M BUZZ AROUND THE BRAND.

JO.