TECHNOLOGY.

hi guys.

just realised the technology thing i meant wasnt a QR CODE, its actually called Print 2.o/Augmented Reality and something that HP claim to have developed to "save" print magazines.

this is it on the red bull site.

http://en.redbulletin.com/print2.0

so basically the consumer puts the mag up to the screen with the "red bull eye" on and more of a story comes up for them to read/ videos/ more info that only can be shown on the net, on the actual pages of the print magazine....

The RED BULL magazine editor dives into more autophilia:

PRINT GOES LIVE

It’s not often that a magazine can call itself revolutionary, but we’re delighted to say this one can.

This very issue of The Red Bulletin takes us from print to Print 2.0, thanks to the incorporation of some nifty software known as ‘augmented reality’…the fun stuff is this: simply by holding the mag up to a computer you can take it ‘beyond the page’ and into the world-wide web. So, for example…[the cover] will link through to a video package explaining exactly how augmented reality can enhance your reading experience in a way you almost certainly never imagined, with music, film, animations and more.
Then turn to page 5 and Red Bull Air Race ace Paul Bonhomme will give you an ‘as live’ introduction to the magazine and the world of augmented reality. Head to our Now and Next pages, find the story about Black Gold on page 20 and do the same again with the mag. Lo, you’ll
find the band’s latest video on the website. Clever, eh?
Further in, you can read about Burcu Cetinkaya and Cicek Güney – the girls putting the glam into rallying – then link to exclusive interviews with them and videos of them driving flat-out… and crashing!
And we’re not done yet, no way. Our Reggie Bush cover story, on page 48, combines with an exclusive mini-movie of Reggie at home, as he talks to correspondent Jan Cremer, while page 62 will take you right into the pocket-rocket world of the Red Bull Rookie motorbike racers.
No other magazine has ever tried anything like this, and we have plenty more ideas for the future. But for now, just get your magazine and computer primed and prepare to be amazed…

watch the demo here:

http://www.youtube.com/watch?v=-JeygBEcNDE

think this will be so much more interesting for the topman design consumer, like a video of the catwalk, a lifestyle video, a member of the designer for topman design talking about the influences of the trends etc.

also relates to movement.

what do you think?

JO.